World Coffee Research
What is World Coffee Research?
World Coffee Research (WCR) is a non-profit organisation dedicated to improving coffee farmers' livelihoods and ensuring the coffee industry's long-term sustainability worldwide. Founded in 2012, WCR is a collaborative effort, working hand in hand with coffee producers, industry stakeholders, research institutions, and governments to address the coffee sector's challenges through research, innovation, and capacity building. This shared responsibility is what makes their work so impactful.
What Does World Coffee Research Do?
The mission of WCR is to enhance the genetic diversity, productivity, and resilience of coffee plants while promoting sustainable farming practices and preserving the biodiversity of coffee-growing regions. WCR conducts research on coffee genetics, breeding, agronomy, and post-harvest practices to develop new coffee varieties, improve crop yields, and mitigate the impact of climate change and emerging pests and diseases.
Through collaborative partnerships and knowledge-sharing initiatives, WCR is making a significant difference in the lives of coffee farmers. It equips them with the tools, resources, and information needed to adapt to changing environmental conditions, increase productivity, and improve the quality of their crops. Additionally, WCR's support for equitable and transparent supply chains, farmer-led initiatives, and innovation and entrepreneurship empowers farmers and transforms the coffee industry.
Why Are World Coffee Research Necessary?
World Coffee Research is not just another organisation in the coffee sector. It plays a vital and unique role in driving positive change and innovation, aiming to ensure a sustainable and prosperous future for coffee farmers and the global coffee community. Its efforts are not just meaningful; they are indispensable for the long-term sustainability and growth of the coffee industry.
How Can I Support World Coffee Research?
FiXX Coffee is a proud supporter of WCR's work. So, whenever you buy a bag of FiXX Coffee, you are helping to support their fantastic work. In this FiXX Blog, you can learn more about why we believe in their mission. You can also visit their website here to find other ways to help.
