IS OUR COFFEE FAIRTRADE?
We do feature FAIRTRADE coffees. The majority of the coffee capsule range are FAIRTRADE coffees, available all year round. For our monthly Single Origin Specialty Graded coffees we sometimes find FAIRTRADE partners to supply us. Simply put the coffee always has to taste great, and if produced by a FAIRTRADE affiliated supplier then that works for us.
Our coffees are ethically traded coffees, where the ambition is to ensure transparency, traceability, sustainability and long term relationships in the coffee selling and purchasing processes. Essentially a more direct purchasing chain between the coffee importer and the producer. Find growers who are encouraged to adopt strict social and environmental policies. Pay well, so the growers want to keep their standards high, support their families / communities and we in turn continue to source from them. It involves respect, recognition and an exchange of rewards, like any strong relationship.
