According to the National Coffee Association of USA, 2009, National Coffee Drinking Trends Study:
• Daily consumption of coffee beverages among consumers remained consistent in
2009 with 54% of the overall adult population partaking.
• Consumption of cups per day by consumers age 18-24 declined from 3.2 cups per
day in 2008 to 2.9 cups in 2009.
• Coffee preparation at home is up 5 percentage points with 83% of past-day
coffee drinkers reporting that they made coffee at home the day before.